What Are Digital Marketing Consulting Services?
Digital marketing consulting services are strategic advisory services where an expert reviews your current situation and recommends a digital marketing roadmap.
Digital marketing consulting services typically include:
- Audit of current digital marketing efforts
- Competitive analysis
- Strategy recommendation
- Implementation roadmap
When to Use Digital Marketing Consulting Services?
Use digital marketing consulting services if:
- You have in-house team but need strategic direction
- You want to evaluate if an agency is right for you
- You need a second opinion on your current strategy
- You want to optimize what you’re already doing
Use a full service digital marketing agency instead if:
- You want someone to execute everything end-to-end
- You don’t have in-house team
- You prefer experts approach
So, it’s better to hire an agency for all your tasks. Shieldonsystems is the best digital marketing company.
Cost of Digital Marketing Consulting Services
- Hourly consulting: $150-$500/hour for digital marketing consulting services
- Project-based: $2,000-$10,000 for comprehensive digital marketing consulting services
- Retainer: $1,000-$3,000/month for ongoing digital marketing consulting services
Why Does Digital Marketing Matter?
Digital marketing for professional services is essential because:
- 93% of clients search online first
- Professional services clients research extensively before hiring
- Digital marketing for professional services builds trust before contact
- ROI is measurable and trackable way to measure progress
The Digital Marketing For Professional Services Framework
Visibility (Digital marketing for professional services step 1)
- Google Ads for immediate leads
- Content marketing for organic traffic
- Local SEO for geographic targeting
Trust Building (Digital marketing for professional services step 2)
- Testimonials and case studies
- Trust signals and certifications
- Educational content
Conversion (Digital marketing for professional services step 3)
- Clear value proposition
- Easy contact process
- Strong call-to-action
Retention (Digital marketing for professional services step 4)
- Email marketing
- Follow-up systems
- Referral programs
Digital Marketing Investment: How Much Do You Need to Spend?
The Real Formula for Digital Marketing Services Investment:
Your digital marketing services investment depends on profit per client, not just revenue.
Three Real-World Examples of Digital Marketing Services Investment
Professional Service: Accountant
- Revenue per client: $500/year
- Cost to get 1 client via digital marketing services: $200
- Return ratio: 2.5:1 (you make $2.50 for every $1 spent on digital marketing services)
- Monthly at scale: 10 clients from digital marketing services = $2,000 spend, $5,000 profit
Professional Service: Attorney
- Revenue per client: $3,000 per case
- Cost to get 1 client via digital marketing services: $300
- Return ratio: 10:1 (you make $10 for every $1 spent on digital marketing services)
- Monthly at scale: 5 clients from digital marketing services = $1,500 spend, $13,500 profit
Professional Service: Startup Consultant
- Revenue per client: $10,000 for package
- Cost to get 1 client via digital marketing services: $500
- Return ratio: 20:1 (you make $20 for every $1 spent on digital marketing services)
- Monthly at scale: 2 clients from digital marketing services = $1,000 spend, $19,000 profit
The Digital Marketing Services Investment Rule:
Spend 20-25% of your monthly profit on digital marketing services.
Examples:
- Make $10,000/month → invest $2,000-$2,500 in digital marketing services
- Make $25,000/month → invest $5,000-$6,250 in digital marketing services
- Make $50,000/month → invest $10,000-$12,500 in digital marketing services
What Are the Services of Digital Marketing?
Digital marketing services include using different online marketing channels. Most professionals think digital marketing services are just Google Ads. No, it’s wrong. There are 7 main types of digital marketing services you need to understand:
- Google Ads (search engine marketing)
- Social media advertising
- Content marketing
- Email marketing
- Conversion rate optimization
- Local SEO
- Analytics
These types of digital marketing services must work together to grow your business and increase sales.
What Are the 7 Types of Digital Marketing Services?
The 7 types of digital marketing services are:
- Search Engine Marketing (SEM) / Google Ads – Paid ads when people search for your service
- Social Media Advertising – Facebook, Instagram, LinkedIn ads
- Content Marketing – Blog posts, guides, videos
- Email Marketing – Newsletters and automated campaigns
- Conversion Rate Optimization (CRO) – Improving website performance
- Local SEO – Google Business Profile and local listings
- Analytics & Reporting – Tracking results and ROI
All 7 types of digital marketing services work together. Google Ads gets immediate clients. Content marketing builds long-term trust. Email recovers abandoned leads. Local SEO gets local visibility. Analytics guides all digital marketing services decisions.
How Much Does a Digital Marketer Charge?
Digital marketer pricing varies by service type:
- Google Ads management (digital marketing services): $500-$5,000/month or 10-30% of ad spend
- Content marketing (digital marketing services): $1,000-$10,000/month per piece
- Social media management (digital marketing services): $500-$3,000/month
- Email marketing setup (digital marketing services): $500-$2,000 one-time
- SEO services (digital marketing services): $1,000-$5,000/month
- Full digital marketing services: $2,000-$15,000/month
For Professional Services Specifically:
Most digital marketing services agencies charge 15-30% of revenue OR fixed monthly amount for digital marketing services work.
The Real Cost Formula for Digital Marketing Services:
Your digital marketing services investment should be 20-25% of your monthly profit. If you make $10,000/month profit, spend $2,000-$2,500 on digital marketing services.
Money-back stat:
Professional services seeing good digital marketing services results report 2.5:1 to 20:1 ROI from digital marketing services (you make $2.50-$20 for every $1 spent).
What Is the 70 20 10 Rule in Digital Marketing?
The 70 20 10 rule is a content distribution strategy used in digital marketing services to allocate your marketing effort and budget:
70% Curated Content (in digital marketing services strategy)
- Share existing content from industry experts, competitors, thought leaders
- Repost relevant articles, studies, videos related to digital marketing services
- Comment and engage on others’ content
- This builds your authority without creating everything from scratch for digital marketing services
20% Your Original Content (for digital marketing services presence)
- Create your own blog posts, guides, case studies for digital marketing services
- Publish original insights from your experience with digital marketing services
- This establishes you as an expert in digital marketing services
10% Promotional Content (in digital marketing services efforts)
- Direct sales pitches, service offerings, “buy now” messages for digital marketing services
- Calls-to-action promoting your digital marketing services
- Limited promotional content—most people unfollow if you promote too much via digital marketing services
- Save this for when people already know and trust you through digital marketing services
Why This Works for Digital Marketing Services:
- 70% curated keeps your audience engaged and informed (they follow you for value)
- 20% original builds your reputation (they see your expertise in digital marketing services)
- 10% promotional gets them to hire you (they’re ready because of the other 90% of digital marketing services content)
How to Apply 70 20 10 Rule to Digital Marketing Services:
If you post 10 times per week on social media for your digital marketing services:
- 7 posts = industry news, expert articles, client tips about digital marketing services
- 2 posts = your case studies, original insights, unique strategies in digital marketing services
- 1 post = “Hire me” or “Call for consultation” or “Book your free consultation” for digital marketing services
The proof: Accounts following the 70 20 10 rule in digital marketing services see 3x better engagement and 2x more client inquiries than accounts that promote heavily through digital marketing services.
Summary & Action Plan for Digital Marketing Services
The bottom line: 93% of professional services clients search online before hiring. If you’re not doing digital marketing services, your competitors are getting your clients.
Start with these 3 actions today to implement digital marketing services:
- Add 20+ real testimonials with photos to your homepage
- Make your headline crystal clear (what you do in 10 words)
- Add trust signals (certifications, guarantees, case studies)
Then scale with digital marketing services:
- Google Ads to get immediate clients
- Content marketing to build long-term trust
- Email to recover abandoned consultations
Professional services need digital marketing services because that’s where clients are searching. Be visible through digital marketing services. Be trusted through digital marketing services. Be easy to reach through digital marketing services. Get clients through digital marketing services.
