DIGITAL MARKETING PROJECT MANAGEMENT LIFECYCLE
Six Essential Processes for Success
Process 1 : Initiating (Week 1)
1. Objective: Kickstart your project with clear goals and scope.
2. Review & Analyze: Organizational assets & web presence.
3. Define Scope of Work (SOW): Vision, mission, business & marketing goals. Prepare and approve the SOW document.
Process 2: Planning (Week 2)
1. Objective: Establish a robust strategy for success.
2. Develop Digital Marketing Strategy:
Stages: Awareness, Consideration, Conversion, Loyalty. Align each stage with business & marketing goals.
3. Present & Approve Plan: Finalize strategy and gain approval.
Process 3: Execution (Week 3)
1. Objective: Bring your strategy to life with efficient execution.
2. Implement Digital Marketing Strategy: Execute campaigns for Awareness, Consideration, Conversion, and Loyalty stages.
Process 4: Monitoring & Controlling (Ongoing)
1. Objective: Track and optimize performance.
2. Report & Analyze Performance: Use KPIs & metrics for each stage (Awareness, Consideration, Conversion, Loyalty). Adjust strategies as needed to stay on track.
Process 5: ROI & Optimization
1. Objective: Maximize ROI with continuous refinement.
2. Review Strategy & Performance: Evaluate analytics and KPIs.
Implement optimization strategies for improved results.
Process 6: Follow-up & Iteration
1. Objective: Refine and improve for future success.
2. Iterate & Adjust: Revisit and refine processes based on performance data.
Close the project with a comprehensive review and plan for future improvements.
Our Core IT Project Management Capabilities:
Agile Methodologies: We leverage frameworks such as Scrum and Kanban to ensure projects are delivered with flexibility, adaptability, and speed. Whether working on software development or digital transformation projects, our team ensures continuous delivery and improvement.
End-to-End IT Infrastructure Management: From initial planning to post-deployment maintenance, we handle all aspects of your project, so you can focus on scaling your business. We provide comprehensive support, helping businesses establish robust IT ecosystems.
Ecommerce and Mobile App Development: With experience in eCommerce platforms like Amazon, eBay, WooCommerce and Shopify, as well as app development through Android Studio and Xcode, we bring your digital business to life.
Security and Compliance Focused: In today’s tech landscape, data security is paramount. Our cyber security team ensures that all projects adhere to the highest compliance standards such as CIS and NIST frameworks, ensuring your infrastructure is secure.
Tools & Technologies We Specialize In:
We bring expertise in cutting-edge tools and platforms for managing IT projects effectively:
1. Project Management Tools:
- Jira, Clickup, Microsoft Project.
2. Development Frameworks & Technologies:
- ReactJS, VueJS, AngularJS, NodeJS, .Net, Django, HTML, CSS, Bootstrap, Firebase.
3. Cloud & DevOps:
- AWS, Digital Ocean, Docker, Netlify, Bitbucket CI/CD.
4. Security and Compliance:
- Kali Linux, OWASP ZAP, BurpSuite, CIS SecureSuite, NIST RMF, SQL Injection Testing.
5. AI and Machine Learning:
- TensorFlow, Pytorch, Generative AI, Neural Networks, ChatGPT, Stable Diffusion.
Ready to Elevate Your Digital Marketing?
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Why Shieldonsystems?
Unlimited support
We serve the best work
Discover top-tier IT project management services with over 17 years of expertise. From agile software development to customized ecommerce solutions, Shieldonsystems ensures your projects stay on time and within budget. Contact us for tailored IT solutions!